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What is an example of behavioral retargeting?
Behavioral retargeting, also known as behavioral remarketing, is a marketing technique that involves targeting individuals based on their previous online behaviors and actions. It uses cookies and tracking pixels to collect data on user behavior, such as website visits, page views, and interactions, and then serves targeted advertisements to those individuals across various platforms. Here's an example to illustrate how behavioral retargeting works.
Let's say you visit an e-commerce website and browse through a collection of shoes. You spend some time looking at a specific pair of running shoes, reading product descriptions, and checking customer reviews. However, you decide not to make a purchase at that moment and leave the website.
After leaving the website, you may notice that advertisements for the same running shoes or similar shoe styles start appearing on other websites you visit or in your social media feeds. This is an example of behavioral retargeting. The e-commerce website has implemented retargeting campaigns based on your previous behavior on their site. They use the data collected during your visit, such as the pages you viewed and the products you showed interest in, to deliver targeted ads to remind you of the shoes you were considering.
The purpose of behavioral retargeting is to re-engage potential customers who have shown interest in a product or service but have not yet completed a purchase. By displaying relevant and personalized advertisements to these individuals as they continue their online activities, businesses aim to increase brand exposure, recapture their attention, and encourage them to return to the website to make a purchase.
Behavioral retargeting can take different forms, including displaying specific product ads, offering discounts or promotions, or providing personalized recommendations based on the user's browsing history. The goal is to deliver relevant content and reminders that align with the user's interests and preferences, increasing the likelihood of conversion.
Overall, behavioral retargeting is an effective strategy for e-commerce businesses to stay top-of-mind with potential customers and encourage them to revisit their websites to complete a purchase. By leveraging data on user behavior, businesses can deliver targeted and personalized advertisements that resonate with individuals and ultimately drive conversions.
What is the difference between behavioral targeting and retargeting?
Behavioral targeting and retargeting are both marketing strategies that aim to deliver personalized and relevant advertisements to specific individuals. While they share similarities, there are distinct differences between the two approaches.
Behavioral targeting involves collecting and analyzing data on users' online behaviors, such as websites visited, pages viewed, search queries, and interactions. This data is used to create user profiles and segments based on their interests, preferences, and demographics. With behavioral targeting, advertisers can target individuals who exhibit specific behaviors or characteristics that align with their target audience. It allows for proactive targeting of potential customers who have not interacted with a brand before. For example, an online shoe store may target individuals who have recently searched for running shoes online by displaying relevant ads on websites they visit.
Retargeting, on the other hand, focuses on re-engaging individuals who have already interacted with a brand or shown interest in specific products or services. It involves targeting users who have visited a website or engaged with brand content in the past but did not convert into customers. Retargeting uses cookies or tracking pixels to track users' actions and then serves them with customized ads across various platforms. The goal is to remind these individuals of the products or services they were considering, encourage them to return to the website, and complete the desired action, such as making a purchase. For instance, if someone adds a pair of shoes to their shopping cart but abandons the purchase, retargeting can display ads with those exact shoes or similar options to remind the user and entice them to complete the purchase.
In summary, the main difference between behavioral targeting and retargeting lies in the timing and focus of the marketing approach. Behavioral targeting involves targeting individuals proactively based on their online behaviors and characteristics, while retargeting focuses on re-engaging individuals who have already shown interest in a brand or its offerings. Both strategies are valuable in delivering personalized and relevant advertising messages, but they serve different purposes in reaching and engaging potential customers at different stages of the customer journey.
What is retargeting and remarketing?
Retargeting and remarketing are two terms often used interchangeably in the field of digital marketing, but they have slightly different meanings and approaches.
Retargeting refers to the practice of displaying targeted advertisements to users who have previously interacted with a website or brand in some way. It works by placing a tracking pixel or code snippet on a website, which then tracks users' activities and allows for the delivery of relevant ads across various platforms. For example, if a user visits an online clothing store and views a specific product without making a purchase, they may start seeing ads for that product or similar items on other websites they visit. The goal of retargeting is to keep the brand or product top of mind and entice users to return and complete the desired action, such as making a purchase.
Remarketing, on the other hand, takes a broader approach and encompasses various marketing strategies aimed at reconnecting with previous customers or contacts. It involves re-engaging individuals who have already shown an interest in a brand or its offerings, but it goes beyond just displaying targeted ads. Remarketing can include tactics such as personalized email campaigns, follow-up phone calls, or customized content to nurture leads or encourage repeat purchases. Unlike retargeting, which primarily focuses on delivering ads, remarketing takes a more holistic approach to re-establishing and strengthening the relationship with customers.
In essence, retargeting is a specific subset of remarketing that revolves around displaying targeted ads to users based on their previous interactions, while remarketing encompasses a broader range of strategies aimed at reconnecting with and engaging past customers or leads. Both retargeting and remarketing are powerful tools in digital marketing that help increase brand visibility, drive conversions, and maximize the potential of existing customer relationships.